Here at Blau & Berg, we think a better question is, ‘Why wouldn’t you want a commercial real estate broker?’ According to Statista, a leading statistics database, although commercial construction remains steady, COVID-19 threw a wrench in everything else. And we’ve talked a little about this before.
In a similar post last month, we discussed the benefits of finding the right commercial real estate agent for your business in New Jersey. As you can imagine the name would suggest, it focused primarily on New Jersey and not much anywhere else. So, let’s add to it.
After ninety-one years in the industry, we can say without a doubt that working with a commercial real estate broker is a game changer for you and your business—And we’re not just saying that because we’re a commercial broker ourselves.
Here, the benefits of working with a commercial real estate broker speak for themselves:
- Expertise in marketing and negotiation
- Extensive network and resources
- Neutralizing emotional aspects
- Time and effort savings
Of course, you could always set out to do it on your own. After all, you started your own business, and that seems to be doing well—Otherwise, why would you be looking for new commercial space? But acting as your own broker is a job in and of itself.
You’ve gotten this far. So, you deserve to work with someone who will lessen your load.
The marketing and negotiation skills of a commercial real estate broker
Whatever your business may be, it’s reasonable to say ensuring its success necessitated your acquiring certain skills. As your company grew, you grew with it. You became better, and your company became better for it. The same is true for working as a commercial broker.
Two very different industries require two very different sets of skills. As such, any commercial broker worth their salt is an expert in two unique aspects:
- Marketing: In the realm of commercial real estate, this is the process of promoting and positioning commercial properties to attract potential buyers, tenants, or investors. After all, commercial real estate brokers do a lot more than just find a property to buy.
- Negotiations: This is the process of communicating and interacting with the various parties involved in a dispute, conflict, or transaction. The goal is to reach a mutually satisfactory agreement—Our goal is to do so with your own interests in mind.
In essence, commercial real estate brokers possess highly specialized knowledge and expertise in marketing and negotiations. Both have multiple facets that could make up their own blogs, but we don’t have time for that, today. All you need to know is you don’t have to possess these same skills.
There’s a commercial broker out there ready to position and market your property, or negotiate terms and conditions on your behalf, ensuring you get the best possible deal.
But this begs a new question: How are they able to do this?
A commercial real estate broker’s extensive network
You can have all the skills in the world and still achieve nothing. You can be the best at marketing and negotiation and never market or negotiate a single thing. They key? People and relationships.
Reputable brokers have access to an extensive network of industry professionals. This includes property owners, developers, investors, and other brokers. And one can’t simply join a forum and sign up for these relationships. These relationships aren’t just that; they’re friendships. They take time and effort, but that time and effort pays dividends.
This network of friends provides commercial real estate brokers with valuable insights and opportunities that allow them to identify suitable properties that align with your specific requirements. Moreover, they have access to resources you may never get your hands on. Two of these are resources like databases and market research tools. Both of which streamline the search and evaluation process for all involved.
Working with a commercial broker means you not only have one friend in the industry but many. This does something important for you and your business. It protects you.
With so many people on your side, it’s easy to remain calm and make clear decisions.
Their ability to neutralize emotional aspects
By leveraging the expertise and services of a commercial real estate broker, you minimize any potential emotional influence on your decision-making. This leads to more rational and strategic choices. You’ve worked hard to get your business where it is today. Here, calm and clear decision-making is crucial.
When negotiating for space and terms, there can be a lot at stake, and emotions can come into play. Commercial real estate brokers act as neutral intermediaries who can rationally navigate the negotiation process. They help you make informed decisions without letting emotions drive the transaction, which can ultimately result in better outcomes.
Let’s expand on two points in particular:
- Objective advice: Commercial real estate brokers have your best interests at heart. More importantly, they have the best interests of your company even closer. They provide objective advice based on their expertise and market knowledge. They can help you evaluate properties, assess their potential, and make informed decisions without being swayed by emotions.
- Confidentiality and anonymity: Working with a commercial real estate broker provides a layer of confidentiality and anonymity. They can maintain privacy by handling inquiries, negotiations, and transactions discreetly. This reduces the emotional pressures associated with direct interactions and personal involvement, allowing you to focus on the business aspects of the transaction.
Not only does working with a commercial broker neutralize any emotional aspects of the process, but it also saves you money.
A commercial real estate broker’s ability to save you time and effort
As we both know, time and effort quickly amount to money lost or money gained.
Working with the right commercial real estate broker can save you considerable time and effort. They’re the ones who handle the nitty-gritty tasks. Things like property search, market analysis, property showings, and paperwork, don’t need to be anywhere near your radar. You already have enough to do.
Now, you can focus on your core business responsibilities, while they focus on everything else. Specifically, they’ll streamline two of the most time-consuming tasks: Transaction management and property evaluations.
Managing the paperwork and administrative tasks involved in commercial real estate transactions can be overwhelming. A commercial real estate broker handles the transaction management process efficiently. They ensure all the necessary documents are completed accurately and promptly. In addition, evaluating commercial properties requires careful analysis of various factors such as location, market value, potential risks, and financial performance. A commercial real estate broker will also efficiently conduct property evaluations on your behalf, leveraging their knowledge and experience to assess properties and present you with well-informed recommendations. These streamline the evaluation process and save you the hassle of dealing with paperwork and allow you to focus on other aspects of your business.
However, there’s something else you should consider. In fact, this alone will save you the most time and effort: Finding a commercial real estate broker who cares.
Working with someone who cares
It may seem like a daunting task, to buy or sell any sort of commercial property. Thankfully, you don’t have to do it by yourself. At Blau & Berg, we’ve seen time and time again the difference it can make, working with the right commercial real estate broker. We’ve outlined more of the benefits, but what do you do now?
We’ve said it before, and we’ll say it again: It’s not about finding clients but building relationships.
Our goal has always been to be known as a reputable broker that offers outstanding, uncompromising value to both you and your business. Now, it’s time to take the next step together.
Give us a call, and we’ll point you in the right direction.